REV Brand & Growth Proposal
Anderson Collaborative  ×  Rank PromptProposal · November 4, 2026

Fusion is leaving the lab. REV should look like the firm leading it.

A new identity, a rebuilt website, and a monthly engine for social, search and AI visibility, so the people who should find Rutherford Energy Ventures actually do.

Prepared forDr. Guinevere Shaw
Lena Moretti
CompanyRutherford Energy Ventures (REV)
Prepared byGeorge Shamblin
ScopeBrand · Web · Social · AI search · PR
The short version

Three numbers, one plan.

We rebuild the brand and the site in month one and start posting right away. From month two, we keep REV visible everywhere investors, founders and journalists look, including ChatGPT, Perplexity and Google's AI answers.

Month 1 · one-time build
$5,000

Website redesign and rebuild, new logo and identity, full site structure.

Month 1 onward · social
$1,500/MO

We edit, cut and post the classic formats on REV's pages every week.

Month 2 onward · visibility
$3,250/MO

AI visibility, ongoing SEO and AEO, and Google Business upkeep.

Where REV stands

World-class credentials. A website that hides them.

REV has founders who built modern fusion science, a DOE and ORNL consortium, and peer-reviewed research on fusion economics. Today's site gives a visitor one headline, one paragraph and a "Let's Talk" button.

What REV already has

  • 01Founders with real weight. Dennis Whyte, Andrew Lo and Maria Hancock, with Whyte now named CEO of the UK Atomic Energy Authority.
  • 02FULCRA. A fusion infrastructure consortium launched with Oak Ridge National Laboratory and the DOE.
  • 03Published research. "Criteria for the Economic Viability of Fusion Power Plants," Journal of Fusion Energy, 2026.
  • 04A video series ("Investing in Fusion: Why Now?") that is ready to be cut into social clips.

What the site shows

  • 01No thesis, portfolio or about page. A visitor can't tell what REV invests in, at what stage, or why.
  • 02No investor path. Institutional investors get an email address, with no page and no form.
  • 03Press lives in a silo. The FULCRA and research news never connects back to the investment story.
  • 04Thin signals for search and AI. Empty image alt text, no address, LinkedIn as the only social channel.
How people find you now

LPs and founders are asking AI who funds fusion.

When an allocator or a founder types one of these into ChatGPT or Perplexity, the answer names a few firms. Our job is to make REV one of them, with the site, schema and content those engines trust. We track every one of these questions monthly with Rank Prompt.

Which venture firms invest in fusion energy startups?Allocator · ChatGPT, Perplexity

Is fusion energy a good investment right now?Allocator · Google AI Overviews

Who are the leading fusion energy investors in the US?Founder · ChatGPT, Gemini

What makes a fusion power plant economically viable?Research · Perplexity, Claude

Fusion energy fund for institutional investorsLP · Google, AI Overviews

What is the FULCRA fusion consortium?Press · ChatGPT, Perplexity

Identity lab · four directions

Four ways to draw a fusion firm.

Each direction starts from something true about REV: the plasma inside a tokamak, Ernest Rutherford's atom, his gold-foil experiment, and the logo you already have. Every mark below is live. Move across the stage to tilt it, change the background, switch on the construction lines, and flip the business card.

Fig. 2 · Direction B Move across to tilt
Business card · click to flip
Rutherford Energy VenturesVenture capital · Fusion energy investment
LinkedIn company page
REV | Fusion Energy Investment
Browser tab and app icons
The new site · preview

Each direction on the new homepage.

A first look at REV's homepage, built around the investment story instead of a single slogan. It follows whatever direction you pick in the lab, or switch it here.

rutherfordev.com

The capital behind fusion's commercial race.

REV backs the fusion companies moving from research to revenue, with a team that helped build the science and the economics of fusion power.

Read our thesisInstitutional investors
FULCRAFusion infrastructure consortium with ORNL and DOE
Peer-reviewedJournal of Fusion Energy, 2026
MIT rootsFounded by Whyte, Lo and Hancock

Fig. 3 · Homepage concept. Copy and layout are directional and get finalized with your team.

Site structure

Eight pages that each answer one question.

Today's site has four menu items. The new structure gives investors, founders, press and recruits their own path, and gives AI engines clear pages to cite.

/

Home

The investment story in one scroll, with proof up top and a clear next step.

/thesisNew

Thesis

Why fusion, why now, what REV backs and at what stage.

/portfolioNew

Portfolio

Companies and initiatives, FULCRA included, each with a short case.

/team

Team

Rebuilt bios with credentials, publications and Person schema for each partner.

/researchNew

Research & Insights

Papers, videos and articles, written so AI engines quote them.

/investorsNew

Institutional Investors

The LP path: approach, process and a contact form that routes to the right person.

/media

Media

Press releases, a press kit with the new logo files, and media contacts.

/contact · /careers

Contact & Careers

Real forms in place of bare emails, plus open roles.

Scope of work

What you get, line by line.

Month 1 · one-time

Website redesign, new logo & structure

$5,000

Everything needed to relaunch REV with an identity and site built for the next stage.

  • New logo & identityPick a direction, two refinement rounds, final files for web, print, video and social.
  • Mini brand guideColors, type, logo usage and a social template set.
  • Full site redesignCustom design for every page in the structure above, desktop and mobile.
  • Structure & buildNew pages, navigation, forms and redirects so nothing that ranks today breaks.
  • Copy rewriteThesis, home and investor pages written with your team and cleared by compliance.
  • SEO & tracking foundationMeta tags, alt text, schema, GA4 and Search Console on day one.
Month 1, then monthly

Social content & posting

$1,500/MO

We do the editing, splicing and posting on REV's own pages, so the team only reviews and approves.

  • Video cut-downsShort clips from "Investing in Fusion: Why Now?" and future interviews, captioned and branded.
  • Research carouselsPapers like the Journal of Fusion Energy study turned into swipeable LinkedIn posts.
  • News & milestonesFULCRA updates, appointments, portfolio wins and conference appearances.
  • Team spotlightsShort features on partners and researchers that build trust with LPs and founders.
  • ChannelsLinkedIn first, plus X and YouTube Shorts set up and branded with the new identity.
  • Compliance-first workflowA monthly calendar your compliance officer approves before anything goes live.
Month 2 onward

AI visibility, SEO & AEO

$3,250/MO

Powered by Rank Prompt. We measure where REV shows up in AI answers and Google, then close the gaps every month.

  • AI answer trackingThe prompts above and more, tracked across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude.
  • AEO contentAnswer-first articles on fusion investing that AI engines can quote and cite.
  • Ongoing SEOTechnical health, on-page updates, internal links and schema kept current.
  • Authority & citationsGet REV listed on the directories, trade sites and sources AI engines pull from.
  • Google Business ProfileIf REV has one (or qualifies for one), we set it up and keep it current.
  • Monthly reportA plain-English report: where REV appears, what changed and what we do next.
Optional · per release

PR blast

$1,500

For the moments that deserve a headline: the rebrand launch, a new investment or a FULCRA milestone.

  • Release writingWe draft the release with your team and route it through compliance.
  • Wire distributionSent out on a national newswire for search pickup and syndication.
  • Targeted pitchingPitched to energy, climate-tech and finance reporters and trade outlets.
  • Amplified everywherePosted on the new site and REV's social channels, and fed into AI visibility work.
Timeline

Live with a new look in about six weeks.

Week 1

Kickoff

Call with your team, access to the site and LinkedIn, you pick a logo direction.

Weeks 2–3

Identity & design

Logo refinements, homepage and page designs for review. Social posting starts.

Weeks 3–5

Build & copy

Pages built, copy written and cleared by compliance, redirects and tracking in place.

Week 6

Launch

New site and logo live, announced on social, with an optional PR blast.

Month 2+

Grow

AI visibility baseline, monthly content, SEO and social, and a report every month.

How we work

A compliance-first rhythm your team can actually keep.

We do the work and you approve it. Nothing goes live on the site, LinkedIn or a newswire until your compliance team has signed off, and you'll always know what's coming next.

01 · Listen

We watch the conversation

Cortex, our in-house content intelligence, tracks what's being said and what's performing across fusion, energy and climate investing.

02 · Plan

A monthly calendar

Topics, formats and hooks tied to REV's news: FULCRA, research, appointments and the video series.

03 · Produce

We cut and write

Clips, carousels, captions and articles from REV's own footage, papers and interviews, in the new identity.

04 · Approve

Compliance signs off

Every post, page and release goes to your compliance officer first. We keep a dated log of what was approved and by whom.

05 · Post & learn

Winners shape next month

We post on schedule, then feed what worked into the next calendar and the AI visibility content.

Cortex isn't software REV buys. It's the research layer inside our content work. It monitors 600K+ short-form videos a week and learns REV's voice from your guidelines and past content, so every script and caption starts from what's working now and sounds like you.

Weekly

Queue & approvals

The week's posts in one place for review, a quick approval round, then they go out on schedule. No chasing.

Monthly

A plain-English report

Where REV appears in AI answers and Google, site traffic and inquiries, social reach, what changed and what we do next.

Quarterly

Review with leadership

A working session with Guin and Lena on what moved, which prompts and topics to go after next, and the plan for the quarter ahead.

What we measure

Not vanity metrics. The numbers that tell you whether the right investors, founders and journalists are finding REV.

  • 01AI share of voice. How often REV is named when people ask ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude about investing in fusion.
  • 02AI citations. Which REV pages, papers and press get cited as sources in those answers.
  • 03Search visibility. Rankings and organic traffic for fusion investing and fusion economics searches.
  • 04Inquiries. Investor and founder inquiries through the new site's forms, tracked to where they came from.
  • 05Social reach. LinkedIn followers, engagement and video views, plus the posts that drove site visits.
The team

Senior people on your account, start to finish.

You get the people who pitched the work doing the work, backed by our design, editing and social specialists. Same faces from kickoff onward, not a rotating cast.

GSAccount lead · Rank Prompt

George Shamblin

Your day-to-day contact. Runs the plan, the approvals and the AI visibility work through Rank Prompt.

TAFounder & CEO

Trevor Anderson

Executive oversight of the engagement, strategy calls and the quarterly reviews.

NCVP of Growth Marketing

Nazareno Castro Bay

Leads the website build, tracking and reporting, so the numbers in your monthly report are ones you can trust.

2019Anderson Collaborative founded, owned by Trevor Anderson
20Full-time team across the US, Argentina, South Africa, the Philippines and Germany
4Offices: Coral Gables (HQ), Fort Lauderdale, Dallas and Birmingham
Meta + GoogleMeta Business Partner and Google Partner, certified across the team
Results

Real numbers from real clients.

Every figure below is from our own client work and published in our case studies. Different industries, same team and the same habit of reporting honestly.

Financial services
$589K+

DebtBlue

In financed debt generated from our campaigns at a 5x return. A regulated, trust-driven category, like REV's.

Multi-location · leads
−34%COST / LEAD

College Hunks Hauling Junk

Rebuilt attribution cut cost per lead 34% while inbound lead volume grew 52% across franchise territories.

View case study →
Experiential
10xRETURN

Typhoon Texas

$2.9M+ in revenue from our campaigns at a 10x return on ad spend.

View case study →
Multi-location
$3.5M+

Wingstop

In delivery and takeout revenue from paid social and search at a 5x return.

View case study →
Experience brands
+108%REVENUE

Museum of Illusions & Jamnola

A 108% revenue increase for Museum of Illusions, and $1.7M+ in revenue at a 9x return for Jamnola.

View case study →
Considered purchase
$250K+

Rujo Boots

In revenue at a 4x to 5x return for a new, higher-ticket brand built from zero.

View case study →
Investment

Clear pricing, no surprises.

ServiceWhenPrice
Website redesign, new logo & structure buildIdentity, brand guide, full site design and buildMonth 1$5,000
Social content & postingEditing, splicing and posting on REV's pagesMonth 1 onward$1,500/mo
AI visibility, SEO & AEO, Google BusinessRank Prompt tracking, content, monthly reportMonth 2 onward$3,250/mo
PR blast (optional)Release, wire distribution and pitchingAny month$1,500
Ownership & compliance

Built for a regulated investment firm.

REV answers to LPs and regulators, so we work the way your compliance team needs us to. Plain answers up front.

Ownership

Everything stays yours

Domain, website, logo source files, brand guide, social accounts, analytics and every piece of content belong to REV, with admin access for your team at all times and a full handover if we ever part ways.

Compliance

Nothing ships unapproved

Posts, pages, articles and releases go to your compliance officer before they go live. No performance figures, testimonials or forward-looking claims without written approval.

Record keeping

An approval trail

We keep a dated archive of every approved post and page, with who signed off, so your team has the record if it's ever asked for.

Confidentiality

Quiet by default

We won't use REV's name, logo or results in our own marketing without written consent, and we're happy to sign your NDA.

AI & data

Your data stays out of training

REV's materials never go into any AI tool that trains on inputs without your written approval, and we disclose the tools we use.

Disclosure

Rank Prompt is ours

Rank Prompt, the AI visibility platform behind the monthly work, is our own product. It's priced openly as its own line, with no hidden markups anywhere in this proposal.

Next steps

Pick a direction. We'll take it from there.

George Shamblin Anderson Collaborative · Rank Prompt george@andersoncollaborative.com
  1. Tell us which logo direction you like best (mixing is fine).
  2. Approve the scope and we send the agreement and first invoice.
  3. Kickoff call, site and social access, and we start week one.